Is a Branded Web Store Right for You?
An online branded store can be a great way to simplify the ordering process for some groups, but it's not right for everyone. You'll need to determine if a store can bring you enough value to make it worth the setup and maintenance fees involved.
Here are some questions to consider when deciding if it could be a good solution for you. Click the links to learn more.
We want to ensure we match our customers with the right solution for their unique needs. If you think an online store could be a good fit, you can submit a New Online Store Inquiry Form to begin the process.
What will the store be used for?
The most successful stores have a clear purpose in mind. This helps us ensure the product offerings and store design aligns with that vision and that the store, as a whole, stays on track.
Common use cases for online stores include (but are not limited to) the following:
- Employee Uniforms
- Corporate Gifts
- Company Swag
- Employee Recognition
- School/Team Spirit Wear
- Holidays/Events
- Fundraising
- Team Uniforms
How large is your group?
Online stores are ideal for larger groups, as it helps streamline the ordering process by allowing users to place orders directly. This reduces the amount of coordination and effort normally required in placing an order on behalf of a group.
For smaller groups, the benefit of having a store may be more marginal. In this case, it may make sense to gather product/sizing information manually and place a traditional bulk order.
How often will the store be used?
Stores can be created for long-term or short-term use. Short-term stores (also known as 'pop-ups') are a great solution for holidays, events, or limited-run campaigns. Long-term stores are ideal for groups that need regular access to a storefront.
For long-term stores, keep in mind that anticipated order volume ideally needs to be high enough and consistent enough to make it worth the annual maintenance and fees required to keep it operating.